Leaderboard/Curly and coily hair/ingredient effects
Hair type

Curly and coily hair

Hair that needs moisture retention and definition without stiffness.

Ingredient Score with vs without it Effect t With Without
Basic Blue 124
+581 +26.4 3 293
Sodium Lauryl Sulfate
-594 -18.2 19 277
Retinyl Palmitate
-722 -14.6 3 293
Hydroxyethyl-2-Nitro-p-Toluidine
-274 -13.0 3 293
Disodium 2-Sulfolaurate
+545 +12.7 4 292
Glyoxal
-723 -12.6 5 291
Cocos Nucifera (coconut) Water
+402 +12.2 5 291
Methyl Benzoate
-260 -10.6 3 293
Diazolidinyl Urea
+393 +9.4 4 292
Iodopropynyl Butylcarbamate
+393 +9.4 4 292
Silicone Quaternium-22
+355 +9.4 3 293
Sodium Laureth Sulfate
-322 -8.3 193 103
Sodium Xylenesulfonate
-400 -8.2 40 256
Methyl Gluceth-10
+407 +8.0 3 293
Tapioca Starch
+407 +8.0 3 293
Threonine
+424 +7.4 11 285
Coco-Glucoside
+264 +7.3 109 187
Tetrasodium EDTA
-367 -7.0 43 253
Alanine
+404 +6.7 10 286
Glyceryl Oleate
+232 +6.4 94 202
Sodium Cocoyl Isethionate
+437 +6.3 16 280
Triethylene Glycol
-349 -6.3 21 275
Glycine
+397 +6.3 11 285
Hydrolyzed Pea Protein
+419 +6.2 3 293
PEG-200 Hydrogenated Glyceryl Palmate
-245 -6.0 7 289
Aspartic Acid
+399 +6.0 9 287
Valine
+399 +6.0 9 287
Isoleucine
+399 +6.0 9 287
Proline
+399 +6.0 9 287
Phenylalanine
+399 +6.0 9 287

Effect is the difference in mean score (Elo points) between ranked shampoos that contain the ingredient and those that do not; |t| above about 2 is unlikely to be chance alone.